{"id":1128,"date":"2022-04-23T14:48:23","date_gmt":"2022-04-23T13:48:23","guid":{"rendered":"https:\/\/www.fiaformula4.com\/?p=1128"},"modified":"2022-04-23T14:48:23","modified_gmt":"2022-04-23T13:48:23","slug":"sacred-coffee-to-fuel-exciting-new-chapter-for-rokit-british-f4","status":"publish","type":"post","link":"https:\/\/fiaformula4.com\/sacred-coffee-to-fuel-exciting-new-chapter-for-rokit-british-f4\/","title":{"rendered":"SACRED Coffee to fuel exciting new chapter for ROKiT British F4"},"content":{"rendered":"\n<p>SACRED Coffee, widely regarded as the #CoffeeOfMotorsport, have agreed a deal to fuel an exciting new chapter for the ROKiT F4 British Championship certified by FIA.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" data-src=\"https:\/\/www.fiaformula4.com\/content\/uploads\/2022\/04\/WhatsApp-Image-2022-04-23-at-11.35.26-AM-1024x683.jpeg\" alt=\"\" class=\"wp-image-1130 lazyload\" width=\"1108\" height=\"739\" data-srcset=\"https:\/\/fiaformula4.com\/wp-content\/uploads\/2022\/04\/WhatsApp-Image-2022-04-23-at-11.35.26-AM-1024x683.jpeg 1024w, https:\/\/fiaformula4.com\/wp-content\/uploads\/2022\/04\/WhatsApp-Image-2022-04-23-at-11.35.26-AM-600x400.jpeg 600w, https:\/\/fiaformula4.com\/wp-content\/uploads\/2022\/04\/WhatsApp-Image-2022-04-23-at-11.35.26-AM-300x200.jpeg 300w, https:\/\/fiaformula4.com\/wp-content\/uploads\/2022\/04\/WhatsApp-Image-2022-04-23-at-11.35.26-AM-768x512.jpeg 768w, https:\/\/fiaformula4.com\/wp-content\/uploads\/2022\/04\/WhatsApp-Image-2022-04-23-at-11.35.26-AM-1536x1024.jpeg 1536w, https:\/\/fiaformula4.com\/wp-content\/uploads\/2022\/04\/WhatsApp-Image-2022-04-23-at-11.35.26-AM.jpeg 1600w\" data-sizes=\"(max-width: 1108px) 100vw, 1108px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1108px; --smush-placeholder-aspect-ratio: 1108\/739;\" \/><\/figure>\n\n\n\n<p>The industry-leading tea and coffee brand will fuel the championship\u2019s new Race Centre, the hub of operations at each of the ten British Touring Car Championship race weekends.<\/p>\n\n\n\n<p>Fans of Britain\u2019s FIA Formula 4 series will also have the opportunity to vote for their \u2018SACRED Moment of the Weekend\u2019 to recognise outstanding achievement from the stars of tomorrow, with a similar award for the entire season presented at the end of the year with a unique trophy made from used coffee grind.<\/p>\n\n\n\n<p>Founded in 2005, SACRED runs eponymous cafes in London, and in addition to its extensive sporting activities is a recognised partner of Tier 1 banks and hotel groups worldwide. Renowned for its great taste and high-quality caffeine, their gourmet coffee is loved by drivers globally and is available in all forms, including beans, ground, or capsules.<\/p>\n\n\n\n<p>In motorsport, SACRED already power the British Rally Championship and Wera Tools British Karting Championships, as well as Motorsport UK, the governing body and membership organisation for the sport in the UK. Their portfolio of partners also includes recognised names such as West Surrey Racing, Redline Racing, Porsche Motorsport GB and, closer to F4, Phinsys by Argenti.<\/p>\n\n\n\n<p><strong>Hugh Chambers, Chief Executive Officer of Motorsport UK, said:<\/strong>&nbsp;\u201cI\u2019m pleased to welcome SACRED Coffee on board as the latest industry-leading brand to commit to ROKiT British F4\u2019s new chapter as one of our partners.<\/p>\n\n\n\n<p>\u201cTheir coffee is already globally-renowned throughout many industries, including an extensive presence in motorsport, not least at Motorsport UK\u2019s Bicester Heritage headquarters.<\/p>\n\n\n\n<p>\u201cThe Race Centre really is the focal point for all our operations on a race weekend, and I\u2019m sure the opportunity for our teams, partners and guests to enjoy a SACRED coffee trackside this season will be a welcome addition.\u201d<\/p>\n\n\n\n<p><strong>Tubbs Wanigasekera, Founder &amp; CEO of SACRED, said:<\/strong>&nbsp;\u201cI\u2019m pleased to have SACRED Coffee join a new chapter in British motorsport by becoming a partner of ROKiT British F4.<\/p>\n\n\n\n<p>\u201cThis partnership into the single seater formulae for SACRED is a milestone for the brand known as the \u2018Coffee of Motorsport\u2019. I look forward to meeting the single seater champions of the future over the course of the season.<\/p>\n\n\n\n<p>\u201cIt is a pleasure to showcase SACRED to a new group of teams, their sponsors and partners.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SACRED Coffee, widely regarded as the #CoffeeOfMotorsport, have agreed a deal to fuel an exciting new chapter for the ROKiT F4 British Championship certified by FIA.<\/p>\n","protected":false},"author":2,"featured_media":1130,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1128","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/fiaformula4.com\/wp-json\/wp\/v2\/posts\/1128","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fiaformula4.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fiaformula4.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fiaformula4.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/fiaformula4.com\/wp-json\/wp\/v2\/comments?post=1128"}],"version-history":[{"count":0,"href":"https:\/\/fiaformula4.com\/wp-json\/wp\/v2\/posts\/1128\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fiaformula4.com\/wp-json\/wp\/v2\/media\/1130"}],"wp:attachment":[{"href":"https:\/\/fiaformula4.com\/wp-json\/wp\/v2\/media?parent=1128"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fiaformula4.com\/wp-json\/wp\/v2\/categories?post=1128"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fiaformula4.com\/wp-json\/wp\/v2\/tags?post=1128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}